PRIVATE LABEL PRO – substance-based medical devices under your own brand
Thanks to the PRIVATE LABEL PRO formula, you can introduce innovative medical devices to the market with your own trade name, under your own brand, with your chosen packaging – without knowledge of R&D processes of medical devices and production facilities.
Take advantage of the experience of an expert company in the field of substance-based medical devices. By cooperating with Gofarm, you can choose from over 60 ready-made registered products that are just waiting for your brand. Learn more about this business model and try proven solutions.
What is PRIVATE LABEL PRO?
Private label occurs in almost every product sector. We talk about it when a company introduces products created by an external company on a B2B basis, but logged with its own brand created by the company. This can be done using the company’s existing brands or by creating a completely new brand, the reception of which can be continued.
PRIVATE LABEL PRO, on the other hand, is a completely new dimension of this business model. As part of this formula, in the case of substance-based medical devices, the company provides products and services at the highest level, backed by many years of experience in the industry, modern research and development facilities, top-quality regulatory support and coordination of the entire ordering process. As part of the PRIVATE LABEL PRO cooperation, the client receives a finished product that not only meets all the basic requirements, but also represents the highest quality in every sphere.
Why is the PRIVATE LABEL PRO business model the ideal solution?
The PRIVATE LABEL business model has been present on the pharmaceutical market for a long time, but it operates “quietly” – because patients who are the end recipients of pharmaceutical products see ready-to-purchase products with brands on pharmacy shelves.
It would seem that only manufacturers of medical devices who have their own extensive research and development facilities, technological and legal knowledge, production plants, human, financial and time resources can afford to introduce new medical devices to the market. However, the industry is developing, along with new business opportunities.
The PRIVATE LABEL PRO formula allows entrepreneurs to introduce new products to the market, even if the company does not have such a rich development and production base. Thanks to it, entrepreneurs can benefit from the expert knowledge and experience of companies that have been operating on the market for many years and provide outsourcing services, and focus on marketing and sales of purchased products.
Why is it worth introducing your own brand products to the market?
This has many advantages, including:
- Saving time.
- No requirement for specialist technological and legal knowledge, which is particularly convenient when the legal and quality requirements for a given product are high (as in the case of medical devices, among others.)
- The ability to quickly introduce a product to the market, without a long and expensive development process.
- Building your own product offer that meets the expectations and needs of specific, already known customers. If these products are effective and well-received by recipients, they will be encouraged to buy them and return to the only place where they can buy them.
- Creating brand loyalty among customers and its positive reception.
- Freedom in distribution and promotion channels – the entrepreneur receives a ready-made product that they can introduce to the market in a way they choose and plan its sale in such a way that it is as attractive to recipients as possible.
Private label in the pharmaceutical industry
Patients are becoming more educated, aware and demanding. Knowledge about health, medical and pharmaceutical products is growing, and with it the needs of customers are growing. This is a big challenge, but also an undoubted opportunity for the market of these products. Patients look at the packaging, read the leaflets, compare the compositions and recommendations for use. This is a good time to offer them a product of your own brand as a replacement for a better-known brand with a similar effect, and additionally at an attractive price.
The pharmaceutical industry is a big quality and regulatory challenge. The production of each of the statuses: (cosmetics, medicines, medical devices, supplements) requires different documentation and quality procedures as well as strict supervision of the registration and production process, for which the manufacturer is responsible. Thanks to this model of cooperation, the contractor/owner of the own brand does not have to participate in the production process of medical devices.
PRIVATE LABEL PRO and MDR 2017/745
More and more companies are deciding to introduce finished products under their own brand into their portfolio, because this model has a lot of advantages. Especially now, during the transition periods of the European regulations on medical devices MDR 2017/745, when some medical devices do not meet certification requirements and must soon disappear from the market. Many companies decide to replace these items with new, finished medical devices that are in the certification process and will still be able to be safely sold.
